SpaceX

Présentation de la marque

Description

A stark, cinematic identity for missions of enormous scale: pure black space, widely tracked uppercase titles and real photography of planets, rockets and launches.

Secteur

Aerospace and space exploration

Public

Engineers, space enthusiasts and a broad public drawn to exploration and ambitious technology

Ton

Ambitious, stoic, precise, visionary

Mots-clés de style

deep space void, cinematic scale, planetary glow, rocket launch, austere monochrome, engineering precision, vast negative space, stoic

Composition

Full-bleed black frame with the subject, such as a planet or rocket, pushed to one side and partly cropped. Place a two-line uppercase title and one short line on the opposite side at mid height, then a thin outlined action. Leave most of the frame empty.

Rendu des images

Full-bleed, high-resolution photography of planets, rockets and launches: a half-lit rust-orange sphere against black, plumes of fire and vapor at night, spacecraft in hard sunlight; deep shadows, no filters or illustration.

À faire · 4

• Keep the background pure black and let the photograph supply all the color
• Set titles in uppercase with generous letter spacing
• Push the main subject to the edge and let empty space dominate
• Use thin white outlines instead of filled shapes for actions

À éviter · 4

• Saturated brand colors or gradients
• Rounded, playful shapes
• Illustrated or cartoon spacecraft
• Drop shadows and glossy effects