Coinbase

Presentazione del brand

Descrizione

A high-contrast, digital-native identity that earns trust through clarity: oversized black type on pure white, full-bleed color blocks and one electric blue.

Settore

Fintech and digital assets

Pubblico

Everyday investors and newcomers to digital finance who want a safe, simple place to start

Tono di voce

Confident, trustworthy, direct, modern

Parole chiave di stile

electric blue blocks, stark contrast, geometric vector art, shadowless flat color, digital finance, architectural precision, pill shapes, clean grid

Composizione

Lead with a very large two-line title in carbon black on the left and a tall product or illustration on the right. Alternate white and full-bleed blue sections, with one rounded blue pill as the action. Align to a clean grid with wide gutters.

Resa delle immagini

Flat geometric vector illustrations of simple objects, such as a bank, coins or rising charts, built from crisp blue, black and light grey blocks; clean isolated product shots on white; no gradients, no shadows.

Da fare · 4

• Make the title the largest element and keep it regular weight
• Switch between pure white and full-bleed blue sections for rhythm
• Use fully rounded pill shapes for every action and tag
• Build illustrations from simple geometric blue and black blocks

Da evitare · 5

• Shadows or glows used for depth
• Several saturated colors in one section
• Electric blue on long passages of small text
• Sharp-cornered action shapes
• Busy photographic backgrounds behind the title