Duolingo

Presentazione del brand

Descrizione

A joyful, game-like identity that makes learning feel like play: one bright leaf green, chunky rounded shapes and a cast of expressive cartoon characters on clean white.

Settore

Education and language learning

Pubblico

Learners of all ages, from kids to adults, who want quick daily practice that feels like a game

Tono di voce

Cheerful, encouraging, cheeky, simple

Parole chiave di stile

cartoon mascot energy, chunky rounded shapes, leaf green, gamified rewards, gold coins, bouncy motion, cheerful characters, clean white space

Composizione

Two-column balance: a lively cluster of characters on one side, a short friendly title and one big green action on the other. Keep wide white margins, round every corner generously and give raised shapes a darker bottom edge so they look pressable.

Resa delle immagini

Flat vector illustration of diverse cartoon characters with big eyes and bold, simple shapes, bright saturated fills and minimal shading, caught mid-jump or floating; golden coins and small props scattered around; plain white backdrop.

Da fare · 4

• Put a character in every piece, showing one clear emotion
• Round corners heavily and give raised shapes a darker lip underneath
• Keep leaf green for the one main action or hero shape
• Save gold for rewards and progress moments

Da evitare · 5

• Sharp corners and thin hairline shapes
• Muted, desaturated palettes
• Photographic people or realistic rendering
• Crowded scenes where the main character gets lost
• Colors outside the green, blue and gold family on key shapes