Uber

Presentazione del brand

Descrizione

Crisp, high-contrast monochrome built for clarity and action: bold black-on-white hierarchy with one calm accent, made for mobility, delivery and on-demand services.

Settore

Mobility and on-demand services

Pubblico

Busy urban commuters, travelers and people ordering everyday services on the go

Tono di voce

Direct, clear, efficient, confident

Parole chiave di stile

high-contrast monochrome, black on white, capsule shapes, semi-flat geometric illustration, urban mobility, functional clarity

Composizione

Split the canvas: a heavy, tightly set headline and one short line on the left, one bold illustration or photo in a rounded rectangle on the right. Use a solid black band for emphasis, capsule-shaped action shapes and wide white margins.

Resa delle immagini

Semi-flat, blocky editorial illustrations of everyday journeys, luggage, food and city scenes; geometric shapes, limited palettes with punchy warm yellows and reds, solid black shadows, set on crisp white.

Da fare · 4

• Set headlines heavy and black, large enough to anchor the layout
• Use capsule shapes for actions, tags and small grouped items
• Keep backgrounds flat white or light grey
• Let a single illustration carry all the color

Da evitare · 4

• Extra saturated colors across backgrounds or large areas
• Gradients, textures and patterned surfaces
• Heavy drop shadows and glossy effects
• Thin, decorative display weights that weaken the contrast