YouTube

Presentazione del brand

Descrizione

An information-first, video-led identity on a stark white canvas: vivid moving-image stills take center stage, a single broadcast red marks the brand and everything else stays out of the way. Suits creator, media and learning brands.

Settore

Online video and creator platforms

Pubblico

Viewers of all ages and the creators who make videos for them

Tono di voce

Open, lively, straightforward, inclusive

Parole chiave di stile

stark white canvas, widescreen frames, rounded corners, expressive faces, bright scenes, broadcast red, clean grid, flat and open

Composizione

Lead with one large widescreen frame or an even grid of them, with rounded corners, generous white gutters and a short bold title beneath each. Keep the red to a single play mark or highlight, and group secondary details in flat grey chips.

Resa delle immagini

Bright, high-energy video stills in widescreen format: expressive close-up faces, creators on set, vivid everyday scenes, punchy natural color, sharp focus, framed with softly rounded corners on white.

Da fare · 4

• Frame every image in a widescreen shape with softly rounded corners
• Limit the red to a single play symbol or one small highlight
• Keep backgrounds flat white so the imagery supplies all the color
• Show real people and expressive faces rather than objects alone

Da evitare · 4

• Several accent colors fighting for attention in one layout
• Red used for large backgrounds or body text
• Muted, desaturated imagery that feels corporate
• Ornamental borders and decorative flourishes