Dropbox

브랜드 소개

설명

A confident, uncluttered identity built on a warm off-white canvas, graphite type and one vivid blue, suited to brands that want to feel efficient, trustworthy and quietly creative.

업종

Cloud storage and collaboration

타깃 고객

Creative professionals, small businesses and teams that store, share and organize their work

말투

Straightforward, confident, helpful, calm

스타일 키워드

warm off-white canvas, vivid cobalt accent, orderly grid, art-directed still life, crisp daylight, calm efficiency, spacious, uncluttered

구도

Split the frame: a short two-line title and one sentence on the left, one framed image or product scene on the right, both resting on the warm canvas. Align to a strict grid, keep wide margins and use a single cobalt shape as the call to action.

이미지 질감

Art-directed still-life photography on saturated color-field backdrops, such as glassware against deep blue or a hand against green velvet, shot in crisp natural light and set in clean white mats on a warm off-white surface.

권장 · 4개

• Start from the warm off-white canvas instead of pure white
• Frame photographs in clean white mats with slightly rounded corners
• Keep cobalt to one shape or action per layout
• Separate areas with subtle tone shifts rather than lines or shadows

피하기 · 4개

• Strong drop shadows and glossy effects
• Saturated colors competing with the cobalt accent
• Decorative or script lettering
• Crowded collages with no breathing room