LEGO

브랜드 소개

설명

A bright, joyful identity built on saturated primaries: a bold red mark, sunshine-yellow bands and cheerful product photography under sky-blue light. Suits toy, kids, education and hobby brands that want to spark imagination.

업종

Toys and creative play

타깃 고객

Children, families, gift buyers and adult hobbyists who love building and collecting

말투

Playful, imaginative, cheerful, encouraging

스타일 키워드

saturated primaries, sunshine yellow, toy red, sky-blue backdrop, glossy plastic, miniature figures, playful scale, joyful energy

구도

Anchor the layout with a solid yellow band carrying a compact red brand mark, then angle the hero product dynamically into the frame. Center a short bold title, add small square-cornered sticker tags for callouts, and tile secondary items in a row of vivid color blocks.

이미지 질감

Crisp, glossy toy and collectible photography at a slight three-quarter angle, playful miniature figures with big expressions, bright sky and cloud backdrops or clean white stages, saturated color, even high-key light.

권장 · 4개

• Use pure, saturated primaries in solid blocks
• Angle products at a three-quarter view to show depth and detail
• Add square-cornered sticker tags for small callouts
• Keep orange for the main action and let blue handle secondary ones

피하기 · 4개

• Muted, pastel or earthy palettes
• Dark, moody lighting and heavy shadows
• Rounded tags mixed with the square sticker shapes
• Thin, delicate lettering that loses the playful weight