Netflix

브랜드 소개

설명

An immersive cinematic identity: a pitch-black stage where rich imagery glows and a single bold red carries all the urgency. Suits entertainment, media and event brands that want drama and anticipation.

업종

Streaming entertainment

타깃 고객

Film and series fans, binge watchers and households looking for their next story

말투

Bold, immersive, confident, dramatic

스타일 키워드

cinematic, pitch-black stage, tilted poster wall, heavy vignette, indigo glow, single red accent, dramatic contrast, immersive depth

구도

Fill the frame edge to edge with imagery, then darken it with a heavy vignette so a centered block of bold white words can sit on top. Keep one red element as the only saturated point, and separate sections with a soft curved glow rather than hard rules.

이미지 질감

Moody film and series stills, character close-ups and key art arranged as a tilted mosaic, dimmed under a dark overlay, rich saturated color glowing out of black, soft cinematic grain, theatrical low-key lighting.

권장 · 4개

• Start every layout from pure black and let imagery glow out of it
• Reserve the red for one mark or one action per layout
• Darken busy imagery with a strong vignette before placing any words on it
• Use indigo and plum only as soft gradients, never as flat fills

피하기 · 4개

• Light or grey backgrounds
• Extra saturated accent colors competing with the red
• Words placed directly on busy, undimmed imagery
• Flat, evenly lit imagery with no sense of depth or drama