Uber

브랜드 소개

설명

Crisp, high-contrast monochrome built for clarity and action: bold black-on-white hierarchy with one calm accent, made for mobility, delivery and on-demand services.

업종

Mobility and on-demand services

타깃 고객

Busy urban commuters, travelers and people ordering everyday services on the go

말투

Direct, clear, efficient, confident

스타일 키워드

high-contrast monochrome, black on white, capsule shapes, semi-flat geometric illustration, urban mobility, functional clarity

구도

Split the canvas: a heavy, tightly set headline and one short line on the left, one bold illustration or photo in a rounded rectangle on the right. Use a solid black band for emphasis, capsule-shaped action shapes and wide white margins.

이미지 질감

Semi-flat, blocky editorial illustrations of everyday journeys, luggage, food and city scenes; geometric shapes, limited palettes with punchy warm yellows and reds, solid black shadows, set on crisp white.

권장 · 4개

• Set headlines heavy and black, large enough to anchor the layout
• Use capsule shapes for actions, tags and small grouped items
• Keep backgrounds flat white or light grey
• Let a single illustration carry all the color

피하기 · 4개

• Extra saturated colors across backgrounds or large areas
• Gradients, textures and patterned surfaces
• Heavy drop shadows and glossy effects
• Thin, decorative display weights that weaken the contrast