YouTube

브랜드 소개

설명

An information-first, video-led identity on a stark white canvas: vivid moving-image stills take center stage, a single broadcast red marks the brand and everything else stays out of the way. Suits creator, media and learning brands.

업종

Online video and creator platforms

타깃 고객

Viewers of all ages and the creators who make videos for them

말투

Open, lively, straightforward, inclusive

스타일 키워드

stark white canvas, widescreen frames, rounded corners, expressive faces, bright scenes, broadcast red, clean grid, flat and open

구도

Lead with one large widescreen frame or an even grid of them, with rounded corners, generous white gutters and a short bold title beneath each. Keep the red to a single play mark or highlight, and group secondary details in flat grey chips.

이미지 질감

Bright, high-energy video stills in widescreen format: expressive close-up faces, creators on set, vivid everyday scenes, punchy natural color, sharp focus, framed with softly rounded corners on white.

권장 · 4개

• Frame every image in a widescreen shape with softly rounded corners
• Limit the red to a single play symbol or one small highlight
• Keep backgrounds flat white so the imagery supplies all the color
• Show real people and expressive faces rather than objects alone

피하기 · 4개

• Several accent colors fighting for attention in one layout
• Red used for large backgrounds or body text
• Muted, desaturated imagery that feels corporate
• Ornamental borders and decorative flourishes