Duolingo

Over het merk

Beschrijving

A joyful, game-like identity that makes learning feel like play: one bright leaf green, chunky rounded shapes and a cast of expressive cartoon characters on clean white.

Branche

Education and language learning

Doelgroep

Learners of all ages, from kids to adults, who want quick daily practice that feels like a game

Toon

Cheerful, encouraging, cheeky, simple

Stijlwoorden

cartoon mascot energy, chunky rounded shapes, leaf green, gamified rewards, gold coins, bouncy motion, cheerful characters, clean white space

Compositie

Two-column balance: a lively cluster of characters on one side, a short friendly title and one big green action on the other. Keep wide white margins, round every corner generously and give raised shapes a darker bottom edge so they look pressable.

Beeldsfeer

Flat vector illustration of diverse cartoon characters with big eyes and bold, simple shapes, bright saturated fills and minimal shading, caught mid-jump or floating; golden coins and small props scattered around; plain white backdrop.

Wel doen · 4

• Put a character in every piece, showing one clear emotion
• Round corners heavily and give raised shapes a darker lip underneath
• Keep leaf green for the one main action or hero shape
• Save gold for rewards and progress moments

Vermijden · 5

• Sharp corners and thin hairline shapes
• Muted, desaturated palettes
• Photographic people or realistic rendering
• Crowded scenes where the main character gets lost
• Colors outside the green, blue and gold family on key shapes