SpaceX

Over het merk

Beschrijving

A stark, cinematic identity for missions of enormous scale: pure black space, widely tracked uppercase titles and real photography of planets, rockets and launches.

Branche

Aerospace and space exploration

Doelgroep

Engineers, space enthusiasts and a broad public drawn to exploration and ambitious technology

Toon

Ambitious, stoic, precise, visionary

Stijlwoorden

deep space void, cinematic scale, planetary glow, rocket launch, austere monochrome, engineering precision, vast negative space, stoic

Compositie

Full-bleed black frame with the subject, such as a planet or rocket, pushed to one side and partly cropped. Place a two-line uppercase title and one short line on the opposite side at mid height, then a thin outlined action. Leave most of the frame empty.

Beeldsfeer

Full-bleed, high-resolution photography of planets, rockets and launches: a half-lit rust-orange sphere against black, plumes of fire and vapor at night, spacecraft in hard sunlight; deep shadows, no filters or illustration.

Wel doen · 4

• Keep the background pure black and let the photograph supply all the color
• Set titles in uppercase with generous letter spacing
• Push the main subject to the edge and let empty space dominate
• Use thin white outlines instead of filled shapes for actions

Vermijden · 4

• Saturated brand colors or gradients
• Rounded, playful shapes
• Illustrated or cartoon spacecraft
• Drop shadows and glossy effects