Coinbase

Apresentação da marca

Descrição

A high-contrast, digital-native identity that earns trust through clarity: oversized black type on pure white, full-bleed color blocks and one electric blue.

Segmento

Fintech and digital assets

Público

Everyday investors and newcomers to digital finance who want a safe, simple place to start

Tom de voz

Confident, trustworthy, direct, modern

Palavras-chave de estilo

electric blue blocks, stark contrast, geometric vector art, shadowless flat color, digital finance, architectural precision, pill shapes, clean grid

Composição

Lead with a very large two-line title in carbon black on the left and a tall product or illustration on the right. Alternate white and full-bleed blue sections, with one rounded blue pill as the action. Align to a clean grid with wide gutters.

Acabamento da imagem

Flat geometric vector illustrations of simple objects, such as a bank, coins or rising charts, built from crisp blue, black and light grey blocks; clean isolated product shots on white; no gradients, no shadows.

Faça · 4

• Make the title the largest element and keep it regular weight
• Switch between pure white and full-bleed blue sections for rhythm
• Use fully rounded pill shapes for every action and tag
• Build illustrations from simple geometric blue and black blocks

Evite · 5

• Shadows or glows used for depth
• Several saturated colors in one section
• Electric blue on long passages of small text
• Sharp-cornered action shapes
• Busy photographic backgrounds behind the title