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Шрифты

ЗаголовкиOpen Sans 600Semibold, slightly tightened display lines centered over imagery; open alternative: Noto Sans
Основной текстOpen Sans 400Light to regular body copy and small labels; open alternative: Source Sans 3

DJI

Точность, высеченная светом · Тёмные

Стиль одной фразой

Light-carved precision: a dark device emerging from pure black, sculpted by a thin silver rim light while deep shadow swallows the rest, cinematic and minimal, one crisp blue highlight.

О бренде

Описание
A stark, high-contrast technology identity where light and shadow sculpt the product: deep black stages, a thin rim light, clean white type and one sharp blue action.
Отрасль
Consumer drones and imaging
Аудитория
Creators, filmmakers, travelers and tech enthusiasts who care about image quality and engineering
Тон
Precise, confident, cinematic, understated

Ключевые слова стиля

low-key lighting, rim light, pure black stage, sculpted hardware, cinematic reveal, engineered precision, silver edges, stark contrast

Композиция

Full-bleed black frame with the product filling the lower two thirds on a diagonal, partly lost in shadow. Center a short eyebrow line, a bold title and a small outlined action in the upper third. Keep the rest of the frame empty and dark.

Характер изображений

Low-key studio product photography: matte black hardware lit by a single raking light that traces a thin warm-silver edge, everything else falling into pure black; for scenes, sweeping aerial landscapes in crisp detail.

Рекомендуется · 4

  • Let the product emerge from darkness under a single rim light
  • Crop the product boldly and let part of it fall into shadow
  • Center short title stacks in the empty upper area
  • Reserve blue for one small action

Избегать · 4

  • Extra saturated colors beyond the one blue
  • Flat, evenly lit product shots with no shadow
  • Hard drop shadows and glowing outlines
  • Busy backgrounds behind the product

Шаблон написан на английском. Когда он станет вашим брендом, текст можно переписать на любом языке.

Zero Kit AI не связан с DJI и не одобрен правообладателем. Этот брендбук лишь описывает визуальный стиль для ориентира.