Airbnb

Brand identity

Description

A warm, airy marketplace identity: bright, unfiltered photos of real places in softly rounded frames on near-white paper, with one coral-rose accent as the signature. Suits travel, hospitality and community brands that want to feel welcoming.

Industry

Travel and hospitality marketplace

Audience

Travelers, families and hosts looking for memorable, homey places to stay and things to do

Voice

Warm, welcoming, friendly, trustworthy

Style keywords

warm and airy, sunlit interiors, rounded photo frames, near-white surfaces, coral-rose accent, homey, inviting, travel moments

Composition

Lay out photos as rounded tiles in a tidy row or grid with even white gutters, each with a short title and a quiet detail line beneath. Place one coral element as the single call to action and keep everything else in soft greys.

Imagery

Bright, unfiltered interior and destination photography: sunlit living rooms, freshly made beds, terraces and city streets, natural daylight, true-to-life color, lived-in details, cropped into tiles with generously rounded corners.

Do · 4

• Let real, sunlit photography carry the warmth
• Round every photo frame generously and keep the rounding consistent
• Place the coral on exactly one element, like a pin holding the layout together
• Show lived-in details such as plants, textiles and morning light

Avoid · 4

• Coral used for body text, borders or decoration
• Heavy drop shadows under photos
• Filters, heavy grading or moody dark tones on imagery
• Cold, empty, over-staged interiors