PaletteClick a swatch to copy its HEX
Fonts
Coinbase
Digital Trust, Blueprinted ยท Bold
Style in one line
Blueprinted digital trust: stark white fields and full-bleed electric-blue blocks, crisp geometric vector illustrations in blue, black and grey, flat shadowless surfaces, precise and calm.
Brand identity
- Description
- A high-contrast, digital-native identity that earns trust through clarity: oversized black type on pure white, full-bleed color blocks and one electric blue.
- Industry
- Fintech and digital assets
- Audience
- Everyday investors and newcomers to digital finance who want a safe, simple place to start
- Voice
- Confident, trustworthy, direct, modern
Style keywords
electric blue blocks, stark contrast, geometric vector art, shadowless flat color, digital finance, architectural precision, pill shapes, clean grid
Composition
Lead with a very large two-line title in carbon black on the left and a tall product or illustration on the right. Alternate white and full-bleed blue sections, with one rounded blue pill as the action. Align to a clean grid with wide gutters.
Imagery
Flat geometric vector illustrations of simple objects, such as a bank, coins or rising charts, built from crisp blue, black and light grey blocks; clean isolated product shots on white; no gradients, no shadows.
Do ยท 4
- Make the title the largest element and keep it regular weight
- Switch between pure white and full-bleed blue sections for rhythm
- Use fully rounded pill shapes for every action and tag
- Build illustrations from simple geometric blue and black blocks
Avoid ยท 5
- Shadows or glows used for depth
- Several saturated colors in one section
- Electric blue on long passages of small text
- Sharp-cornered action shapes
- Busy photographic backgrounds behind the title
Preset content is in English. Once it is your brand, you can rewrite it in any language.
Zero Kit AI is not affiliated with or endorsed by Coinbase. This kit describes a visual style for reference.