All brand kits

PaletteClick a swatch to copy its HEX

Fonts

HeadingDIN Round 700Bold, rounded display lines that stay friendly at any size; open alternative: Nunito
BodyDIN Round 500Medium-weight body copy and airy uppercase labels; open alternative: Varela Round

Duolingo

Playful Green Arcade ยท Playful

Style in one line

Playful green arcade: expressive flat cartoon characters tumbling across a clean white field, one bright leaf-green hero shape, sky-blue and golden pops, chunky rounded forms with a raised, game-like feel.

Brand identity

Description
A joyful, game-like identity that makes learning feel like play: one bright leaf green, chunky rounded shapes and a cast of expressive cartoon characters on clean white.
Industry
Education and language learning
Audience
Learners of all ages, from kids to adults, who want quick daily practice that feels like a game
Voice
Cheerful, encouraging, cheeky, simple

Style keywords

cartoon mascot energy, chunky rounded shapes, leaf green, gamified rewards, gold coins, bouncy motion, cheerful characters, clean white space

Composition

Two-column balance: a lively cluster of characters on one side, a short friendly title and one big green action on the other. Keep wide white margins, round every corner generously and give raised shapes a darker bottom edge so they look pressable.

Imagery

Flat vector illustration of diverse cartoon characters with big eyes and bold, simple shapes, bright saturated fills and minimal shading, caught mid-jump or floating; golden coins and small props scattered around; plain white backdrop.

Do ยท 4

  • Put a character in every piece, showing one clear emotion
  • Round corners heavily and give raised shapes a darker lip underneath
  • Keep leaf green for the one main action or hero shape
  • Save gold for rewards and progress moments

Avoid ยท 5

  • Sharp corners and thin hairline shapes
  • Muted, desaturated palettes
  • Photographic people or realistic rendering
  • Crowded scenes where the main character gets lost
  • Colors outside the green, blue and gold family on key shapes

Preset content is in English. Once it is your brand, you can rewrite it in any language.

Zero Kit AI is not affiliated with or endorsed by Duolingo. This kit describes a visual style for reference.