PaletteClick a swatch to copy its HEX
Fonts
OpenAI
Blank Page Before Words ยท Minimal
Style in one line
Blank-page minimalism: a vast pure white field with one small, centered black form, faint grey hairlines and capsules, and color only from a single soft-focus editorial photograph, quiet and thoughtful.
Brand identity
- Description
- A quiet, blank-page identity that treats white space as the most powerful element and lets editorial imagery supply all the color. Ideal for AI research, writing tools and thoughtful tech brands.
- Industry
- Artificial intelligence research
- Audience
- Curious professionals, creators and developers exploring what AI can do
- Voice
- Calm, thoughtful, clear, open
Style keywords
blank page, pure white space, monochrome restraint, centered calm, soft-focus macro photography, pastel gradients, thoughtful quiet
Composition
Center a short, medium-weight headline slightly above the middle of an otherwise empty white canvas, with one capsule shape or a row of small pills below. Leave at least 60% of the canvas empty; when an image is used, give it one clean rectangle with a gentle radius.
Imagery
Editorial imagery as the only source of color: soft-focus macro photography of flowers and natural surfaces in warm oranges and pinks, or dreamy pastel gradient fields in blue and lilac; shallow depth of field, gentle light.
Do ยท 4
- Keep the canvas pure white and mostly empty
- Let a single editorial image supply all the color
- Use pill shapes for tags and small grouped items
- Build hierarchy with regular-to-semibold weight shifts, never with color
Avoid ยท 4
- Colored accents on shapes or backgrounds
- Drop shadows and depth effects
- Decorative illustration, icons or patterns
- Very light or very heavy weights outside the regular-to-semibold range
Preset content is in English. Once it is your brand, you can rewrite it in any language.
Zero Kit AI is not affiliated with or endorsed by OpenAI. This kit describes a visual style for reference.