All brand kits

PaletteClick a swatch to copy its HEX

Fonts

HeadingBarlow Semi Condensed 400Large, slightly narrow display lines in regular weight; open alternative: Archivo Narrow
BodyBarlow 400Precise, even reading lines; open alternative: IBM Plex Sans

Porsche

Precision-Engineered Sleekness ยท Premium

Style in one line

Precision-engineered sleekness: a single sculpted machine under a dark silk veil or in hard studio light, raw concrete and warm stone, deep black gradients, strictly achromatic, powerful, quiet and exclusive.

Brand identity

Description
A restrained, high-performance luxury identity: stark black and white, a single sculpted product in dramatic studio or landscape light, and quiet, precise spacing. Suits automotive, watch and premium engineering brands.
Industry
Luxury sports cars
Audience
Affluent enthusiasts and design-minded buyers who value performance, heritage and craftsmanship
Voice
Precise, assured, understated, exclusive

Style keywords

achromatic luxury, controlled power, dark studio, raw concrete, draped veil, precise spacing, understated, high contrast

Composition

Run imagery full bleed and let a dark gradient settle over the lower third, with a large regular-weight title set left-aligned in white and one thin outlined action beneath. Leave wide margins, hold a strict left edge and keep one idea per frame.

Imagery

Cinematic automotive photography: tightly cropped, pristine bodywork or a shape hidden under dark fabric in a concrete studio, or sweeping road and landscape shots at dusk, low-key light, cool shadows, subtle warm floor reflections.

Do ยท 4

  • Keep the palette black, white and stone, and let light and material create interest
  • Build tension with one subject and large areas of shadow
  • Use thin outlines and regular weights instead of heavy fills
  • Crop the product tightly to celebrate line and surface

Avoid ยท 4

  • Saturated accent colors
  • Showroom gimmicks such as lens flares, glows and chrome bevels
  • Multiple type families in one layout
  • Bright, flat lighting that erases form and surface

Preset content is in English. Once it is your brand, you can rewrite it in any language.

Zero Kit AI is not affiliated with or endorsed by Porsche. This kit describes a visual style for reference.