PaletteClick a swatch to copy its HEX
Fonts
Uber
Crisp Monochrome Utility ยท Bold
Style in one line
Crisp monochrome utility: bold black shapes on an expansive white field, soft grey capsules, one calm blue-green note and a single punchy illustration of a journey or delivery, direct and efficient.
Brand identity
- Description
- Crisp, high-contrast monochrome built for clarity and action: bold black-on-white hierarchy with one calm accent, made for mobility, delivery and on-demand services.
- Industry
- Mobility and on-demand services
- Audience
- Busy urban commuters, travelers and people ordering everyday services on the go
- Voice
- Direct, clear, efficient, confident
Style keywords
high-contrast monochrome, black on white, capsule shapes, semi-flat geometric illustration, urban mobility, functional clarity
Composition
Split the canvas: a heavy, tightly set headline and one short line on the left, one bold illustration or photo in a rounded rectangle on the right. Use a solid black band for emphasis, capsule-shaped action shapes and wide white margins.
Imagery
Semi-flat, blocky editorial illustrations of everyday journeys, luggage, food and city scenes; geometric shapes, limited palettes with punchy warm yellows and reds, solid black shadows, set on crisp white.
Do ยท 4
- Set headlines heavy and black, large enough to anchor the layout
- Use capsule shapes for actions, tags and small grouped items
- Keep backgrounds flat white or light grey
- Let a single illustration carry all the color
Avoid ยท 4
- Extra saturated colors across backgrounds or large areas
- Gradients, textures and patterned surfaces
- Heavy drop shadows and glossy effects
- Thin, decorative display weights that weaken the contrast
Preset content is in English. Once it is your brand, you can rewrite it in any language.
Zero Kit AI is not affiliated with or endorsed by Uber. This kit describes a visual style for reference.