Canva

Om varumärket

Beskrivning

Luminous purple-to-teal gradients and soft rounded shapes make this identity vibrant and welcoming; great for design tools, creator platforms, education and consumer apps.

Bransch

Online design platforms

Målgrupp

Creators, small businesses, students and teams who design without being design experts

Tonläge

Upbeat, encouraging, friendly, inclusive

Stilnyckelord

purple-to-teal gradient, soft rounded shapes, tangerine pops, friendly energy, creative abundance, airy glow, approachable

Komposition

Run a vertical gradient from purple at the top to teal and pale aqua at the bottom, set a large, friendly centered headline in white across the top third and float one rounded white panel below it. Round every corner generously and keep elements centered.

Bildkänsla

Bright, optimistic visuals: smooth color gradients, soft glowing blurs, playful stylized illustrations and clean lifestyle or product photos framed in rounded rectangles; saturated purples, teals and warm orange accents.

Gör · 4

• Round every corner generously, from panels to small tags
• Let a purple-to-teal gradient carry large areas
• Add one or two small tangerine or orchid pops for energy
• Keep the mood welcoming with open spacing and centered layouts

Undvik · 4

• Sharp corners and hard geometric edges
• Dark, moody or desaturated palettes
• Stiff serif or system-default display styles
• Cluttered layouts with more than two accent pops