Microsoft

Om varumärket

Beskrivning

A clear, dependable corporate identity: crisp white panels over deep-blue photography, square geometry and one confident blue. Suits brands that want to feel capable, organized and trustworthy.

Bransch

Enterprise software and devices

Målgrupp

Professionals, businesses and everyday users choosing reliable tools for work, study and play

Tonläge

Clear, capable, approachable, dependable

Stilnyckelord

corporate clarity, deep blue photography, crisp white panels, square geometry, orderly grid, confident blue, dependable, bright

Komposition

Split the canvas: a full-bleed photographic scene on one side and a solid white panel on the other holding a short bold title, one supporting line and a single square blue action. Keep corners sharp, snap to a strict grid and repeat the rhythm in rows of equal tiles.

Bildkänsla

Polished product and workspace photography: thin laptops, tablets and accessories at a three-quarter angle against deep blue gradients or soft white studio backdrops, cool light, glossy screens glowing with soft abstract color blooms.

Gör · 4

• Pair every photograph with a flat white panel so the message sits on a clean field
• Give the blue a functional job only: the main action and key links
• Keep corners square or barely rounded and snap everything to a grid
• Show devices in real use, with hands, desks or people nearby

Undvik · 4

• Saturated colors beyond the single brand blue
• Decorative script or display lettering
• Bubbly pill shapes and overly playful forms
• Cluttered photo collages with no clear focal point