Porsche

Om varumärket

Beskrivning

A restrained, high-performance luxury identity: stark black and white, a single sculpted product in dramatic studio or landscape light, and quiet, precise spacing. Suits automotive, watch and premium engineering brands.

Bransch

Luxury sports cars

Målgrupp

Affluent enthusiasts and design-minded buyers who value performance, heritage and craftsmanship

Tonläge

Precise, assured, understated, exclusive

Stilnyckelord

achromatic luxury, controlled power, dark studio, raw concrete, draped veil, precise spacing, understated, high contrast

Komposition

Run imagery full bleed and let a dark gradient settle over the lower third, with a large regular-weight title set left-aligned in white and one thin outlined action beneath. Leave wide margins, hold a strict left edge and keep one idea per frame.

Bildkänsla

Cinematic automotive photography: tightly cropped, pristine bodywork or a shape hidden under dark fabric in a concrete studio, or sweeping road and landscape shots at dusk, low-key light, cool shadows, subtle warm floor reflections.

Gör · 4

• Keep the palette black, white and stone, and let light and material create interest
• Build tension with one subject and large areas of shadow
• Use thin outlines and regular weights instead of heavy fills
• Crop the product tightly to celebrate line and surface

Undvik · 4

• Saturated accent colors
• Showroom gimmicks such as lens flares, glows and chrome bevels
• Multiple type families in one layout
• Bright, flat lighting that erases form and surface