色票點色塊複製 HEX

字體

標題Figtree 700Heavy, tightly spaced display lines that anchor the layout; open alternative: DM Sans

內文Figtree 400Plain, legible supporting lines and short labels; open alternative: Inter

Uber

黑白分明，直達高效 · 大膽

一句話風格

Crisp monochrome utility: bold black shapes on an expansive white field, soft grey capsules, one calm blue-green note and a single punchy illustration of a journey or delivery, direct and efficient.

品牌介紹

描述: Crisp, high-contrast monochrome built for clarity and action: bold black-on-white hierarchy with one calm accent, made for mobility, delivery and on-demand services.
產業: Mobility and on-demand services
受眾: Busy urban commuters, travelers and people ordering everyday services on the go
語氣: Direct, clear, efficient, confident

風格關鍵字

high-contrast monochrome, black on white, capsule shapes, semi-flat geometric illustration, urban mobility, functional clarity

構圖

Split the canvas: a heavy, tightly set headline and one short line on the left, one bold illustration or photo in a rounded rectangle on the right. Use a solid black band for emphasis, capsule-shaped action shapes and wide white margins.

畫面質感

Semi-flat, blocky editorial illustrations of everyday journeys, luggage, food and city scenes; geometric shapes, limited palettes with punchy warm yellows and reds, solid black shadows, set on crisp white.

建議做法 · 4 條

Set headlines heavy and black, large enough to anchor the layout
Use capsule shapes for actions, tags and small grouped items
Keep backgrounds flat white or light grey
Let a single illustration carry all the color

避免事項 · 4 條

Extra saturated colors across backgrounds or large areas
Gradients, textures and patterned surfaces
Heavy drop shadows and glossy effects
Thin, decorative display weights that weaken the contrast

預設內容是英文。存成你的品牌後，可以改成任何語言。

Zero Kit AI 與 Uber 沒有合作關係，也未獲得其認可。本套件只描述一種視覺風格，供參考。