调色板点色块复制 HEX

字体

标题Figtree 700Heavy, tightly spaced display lines that anchor the layout; open alternative: DM Sans

正文Figtree 400Plain, legible supporting lines and short labels; open alternative: Inter

Uber

黑白分明，直达高效 · 大胆

一句话风格

Crisp monochrome utility: bold black shapes on an expansive white field, soft grey capsules, one calm blue-green note and a single punchy illustration of a journey or delivery, direct and efficient.

品牌介绍

描述: Crisp, high-contrast monochrome built for clarity and action: bold black-on-white hierarchy with one calm accent, made for mobility, delivery and on-demand services.
行业: Mobility and on-demand services
受众: Busy urban commuters, travelers and people ordering everyday services on the go
语气: Direct, clear, efficient, confident

风格关键词

high-contrast monochrome, black on white, capsule shapes, semi-flat geometric illustration, urban mobility, functional clarity

构图

Split the canvas: a heavy, tightly set headline and one short line on the left, one bold illustration or photo in a rounded rectangle on the right. Use a solid black band for emphasis, capsule-shaped action shapes and wide white margins.

画面质感

Semi-flat, blocky editorial illustrations of everyday journeys, luggage, food and city scenes; geometric shapes, limited palettes with punchy warm yellows and reds, solid black shadows, set on crisp white.

推荐做法 · 4 条

Set headlines heavy and black, large enough to anchor the layout
Use capsule shapes for actions, tags and small grouped items
Keep backgrounds flat white or light grey
Let a single illustration carry all the color

避免事项 · 4 条

Extra saturated colors across backgrounds or large areas
Gradients, textures and patterned surfaces
Heavy drop shadows and glossy effects
Thin, decorative display weights that weaken the contrast

预设内容是英文的。存成你的品牌后，可以改成任何语言。

Zero Kit AI 与 Uber 没有关联，也未获得其认可。本套件只描述一种视觉风格，供参考。