Designed typography
Layout and lettering are the core of xAI's pitch for Image 2.0. In the sample poster, the word ECHO is set in tightly kerned grotesque capitals and repeated four times down the page, each copy fading and shifting like an echo, on an acid-green field with a thin black rule. The spelling holds and the repetition keeps a clear rhythm. Put the word in quotes, name the letter style (grotesque, condensed, serif) and describe how it should repeat, align or scale; the model reads those as design instructions rather than decoration.

A contemporary typographic poster displayed on a concrete wall. The word "ECHO" set in bold, tightly kerned grotesque capitals in black, repeated four times downward, each repetition fading and slightly offset like a visual echo, on an acid-green background with a thin black rule. Correct spelling, sharp print edges, soft daylight on the wall, Swiss-inspired modern graphic design.






